“Some view the Starbucks ethos with a venti cup full of foaming cynicism. You won’t be surprised to learn that I’m one of them. Even on a quiet weekday afternoon, the reek of sanctimony is stronger than the aroma of freshly brewed coffee. Starbucks has perfected the hessian-sack, blond-wood school of pseudo-caring capitalism. Relax in this armchair under a ghastly mass-produced daub that looks like an enlarged detail of a Matisse, and let the caffeine’n’sucrose wave sweep you away!”
— Will Self, British novelist and columnist, commenting on the Starbucks
experience from A double-shot of sanctimony
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