Not all marketing campaigns launched by companies for their products always turn out a success. In fact, even the most popular companies nowadays experience failure in their marketing campaigns. But, if you are also promoting your business, it is important to look at these failures positively and learn a variety of lessons from these failed marketing campaigns.
Be responsible to monitor your campaigns. In other words, even if you have big trust on your advertising agency, it is still your company image that is on the line so you must be responsible enough to check whether the ad agency is doing the job well or not. This is exactly what happened to Coca Cola. Since they trusted the ad agency in everything, they failed to check whether the ad is good or not.
Be responsible enough to check the message conveyed by the ad if it really goes well with what you claim your product can do or give. In other words, even if you have to exaggerate a little, make sure that your product can live up to your claims presented by your campaign.
Ban offensive slogan. This happened to Rebook already since they launched a campaign that has offensive slogan. Make sure that the slogan for your campaigns is creative but not offensive. As a tip, you can be creative without being offensive.
Be cautious about your humor approach. If you are trying to tickle the audience by launching a humor campaign, make sure that you are very cautious enough not to offend a certain group, ethnicity, race, etc. Sometimes, when certain groups are offended, your supposed-to-be funny slogan or campaign could turn out a flop. In other words, make sure you are serving purely humorous campaigns without traces of racism, discrimination, etc. just like what happened to Groupon’s campaign.
Move forward. The most important lesson learned from failed marketing campaigns is to move forward and do not dwell on these failures all the time. In other words, you have to be inspired by the failed marketing campaign of some big companies because even if they experienced failure, they are still able to get their feet right back on track.